Third Revolution is delighted to be working with Homes England, Turner & Townsend and Prior+Partners on a Future Thinking and sustainability strategy for the West of Ifield new community. Our innovative approach is helping the team build an understanding of what an exemplar sustainable place looks like.

The world is undergoing dramatic change. Revolutions in technology, society and economies mean we are planning West of Ifield for a vastly different world. The pandemic and imminent global recession will accelerate pre-existing trends as people realise that remote working benefits their lives, remote GP consultations are possible, that communities are valuable, and that healthy lifestyles are achievable when everything is located closer together.

Therefore, we are planning West of Ifield against a backdrop of a new normal. The purposes of the sustainability work are to help understand the implications and to guide appropriate responses. Getting this right and making the right investments will increase values and bring a better financial return to Treasury, but requires the aspirations of people, developers and third parties be brought together.

Our work uses a Drivers-Revolutions-Impacts-Opportunities paradigm, which begins with analysis of major environmental, social, economic and technological drivers of change and their interactions with revolutions in how people travel, live, shop, learn and play. It then explores the impacts and opportunities that each creates for the proposed development.

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